// here is everythingyou need to know

A strategic position

A common misconception is that brand is only a logo and tagline. In Mt. Pleasant, we’ve set out to accomplish much more than new designs and messaging. The true power of brand is the strategic, unifying promise that a community delivers to residents and visitors.

You are cordially invited to attend the Mt. Pleasant community branding reveal

Tuesday, November 13, 2018 | 5:30 p.m. - 7 p.m.

Presentation 5:45

Art Reach Gallery

111 E. Broadway Str., Mt. Pleasant, MI

After answering the call to action, members of the Mt. Pleasant community shared their thoughts and insights regarding what our community currently hast to offer, and what should be the hopes for the future.

This in-depth research, spanning the last several months, has created a strategic initiative designed to boost tourism, economic development and community spirit.

Please join representatives from the City of Mt. Pleasant, the Mt. Pleasant Area Convention and Visitors Bureau, Michigan Economic Development Corporation, Charter Township of Union, Middle Michigan Development Corporation and Mid Michigan College as this branding initiative is unveiled.

// what we willaccomplish and when

Our four main project goals are:

  1. Identify who we are to the world
  2. Identify what makes us different
  3. Identify what we offer
  4. Identify who we are speaking to and what we should say

At a glance, here’s a timeline for what we’ll be accomplishing:

  • Conducting brand research—June to July, 2018
  • Developing brand strategy—July to August, 2018
  • Designing logo, tagline, and messaging—August to October, 2018
  • Exploring launch opportunities—October to December, 2018
  • Brand public release—November, 2018

// leading the charge

Have a question?

This project is being led locally by the City of Mt. Pleasant and many community stakeholders in partnership with Darwin, a center for social impact. If you have questions about the rebranding process, schedule, or ways to participate, you can contact Darcy Orlik, Mt. Pleasant’s Public Relations Coordinator.

(989) 779-5322

dorlik@mt-pleasant.org