// here is everythingyou need to know

A strategic position

A common misconception is that brand is only a logo and tagline. In Mt. Pleasant, we’ve set out to accomplish much more than new designs and messaging. The true power of brand is the strategic, unifying promise that a community delivers to residents and visitors.

We need your help.

Branding doesn’t happen in a vacuum—the process is collaborative and inclusive. We need YOU to share your experience and vision to accurately capture the Mt. Pleasant story.

take the survey

Please respond to this survey to share your thoughts—it takes about 15 minutes and is entirely anonymous.

This survey will be open until June 29th.

register for the event

Attend our public workshop to participate in hands-on activities and robust discussion. There is no registration fee.

The town hall will be on Thursday, June 21st, at 7pm.

// what we willaccomplish and when

Our four main project goals are:

  1. Identify who we are to the world
  2. Identify what makes us different
  3. Identify what we offer
  4. Identify who we are speaking to and what we should say

At a glance, here’s a timeline for what we’ll be accomplishing:

  • Conducting brand research—June to July, 2018
  • Developing brand strategy—July to August, 2018
  • Designing logo, tagline, and messaging—August to October, 2018
  • Exploring launch opportunities—October to December, 2018
  • Brand public release—December, 2018

// leading the charge

Have a question?

This project is being led locally by the City of Mt. Pleasant and many community stakeholders in partnership with Darwin, a center for social impact. If you have questions about the rebranding process, schedule, or ways to participate, you can contact Molli Ferency, Mt. Pleasant’s Public Relations Coordinator.

(989) 779-5322

mferency@mt-pleasant.org