Louisiana Public Health Institute

Next-gen
public health

The most prominent public health organization in Louisiana was entering a new chapter following a huge influx of post-Katrina dollars. LPHI needed an authentic, future-forward strategy.

After 20 years, individual program brands and service areas were dwarfing the organization’s mission and brand. It was time to refocus messaging to align with a re-energized mission.

Board member

“They’re doing great work, but plenty of employees want to know what the endgame is.”

Analyze the gap

After sifting through acronyms, programs, and partners, we asked: can you draw where you are today and where you want to be?

Plot a position

We found there are lots of passionate altruists in the post-Katrina and Big Tobacco settlement ecosystem. Where will you plant your flag to re-launch an authentic mission?

Who cares?

Messages for everyone become messages for no one. We needed an accessible framework to define the key audience. What are we delivering to them?

Content curation

A strong mission is a unified one. With so many stories of impact to tell, how could we level organizational silos and streamline a delightful digital experience?

Analyze the gap

After sifting through acronyms, programs, and partners, we asked: can you draw where you are today and where you want to be?

Plot a position

We found there are lots of passionate altruists in the post-Katrina and Big Tobacco settlement ecosystem. Where will you plant your flag to re-launch an authentic mission?

Who cares?

Messages for everyone become messages for no one. We needed an accessible framework to define the key audience. What are we delivering to them?

We needed to restructure the brand architecture, steer the narrative away from wonky language, and unify the messages with a human story. We needed a rallying cry that was clear, crisp, and vibrant: Humanity capital.

Communication director

“We’ve got to humanize the work.”

Impact

Proven impact

Browse our projects

All projects

We produce stellar results every time by combining clients courage with process rigor. Take a journey through our latest transformations.