Mountainland Association of Governments

Passive to
active aging

Hidden within a larger government organization, a multi-county human service provider was a best kept secret. Mountainland needed to challenge anonymity and a sprawling geographic mission with an awareness antidote. 

Mountainland Association of Governments

Passive to active aging

Hidden within a larger government organization, a multi-county human service provider was a best kept secret. Mountainland needed to challenge anonymity and a sprawling geographic mission with an awareness antidote.

As older adults live in isolation in the rural mountains of Utah, a faith-filled culture carried a stigma towards government-funded programs. With active Mormon community outreach, was there mission overlap?

Department Director

“We’ve never had to think strategically before.”

Find purpose

In the midst of strategic planning and leadership transition, we looked beyond funding streams and program brands to establish identity before raising awareness.

Assess public sentiment

“They don’t know what we do.”
“They think we are the government.”
“They think we only do Meals on Wheels.”

Find purpose

In the midst of strategic planning and leadership transition, we looked beyond funding streams and program brands to establish identity before raising awareness.

Assess public sentiment

“They don’t know what we do.”
“They think we are the government.”
“They think we only do Meals on Wheels.”

Strategy sessions revealed a clear role and strong position: “navigating the nuances of advancing age.” A multi-pronged campaign paved the way for widespread community recognition and engagement.

Communications director

“After comparing notes with other agencies at our national conference, we feel as though now we are at the front of a movement.”

Impact

Proven impact

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