As outcomes lag behind intents in national anti-poverty efforts, a freshly-minted social innovation steps onto the scene. Enter unpack™ poverty—a shared suite of solutions for strategy, brand, and tech.
We wondered, who would be first in line to lead the disruption?
Out of a national network of community action agencies, one bold maverick, Concerted Services, Inc., stepped up to move the needle in a sprawling, Southern, rural region.
Executive Director
“Even though the landscape of poverty had shifted, we didn’t necessarily shift with it.”
Outdated, non-resonant nameStigmatized issueFunding streams at riskLimited strategic capacityLow awarenessProgram silos stand tallUnpack™ offers shared solutions for all
Could solutions for all really work for one?
Concerted Services, Inc. completed a proprietary self-assessment to determine which of the four unpack™ models fit their strategic priorities and situational nuance.
Tailor-fitting shared solutions
Concerted Services, Inc. harnessed a suite of customizable, out-of-the-box solutions to dissolve stigmas, level silos, diversify funding, and increase awareness.Brand strategyName, logo, taglineVisual systemCommunications toolkitModern, mobile-friendly website
People-first means human-centered
Success required united stakeholders, new narratives, and refreshed energy across a 400+ person organization in a 29-county region.
Outcome-oriented messages
Simple language frames services as stepping-stones in human terms—ensuring comprehension and empowering action.
Concerted Services, Inc. to Action Pact
A new, galvanizing organization name makes a three-dimensional promise: between organization and communitybetween staff and clientsbetween clients and themselves
Refreshing look and feel
Goodbye government-agency image, hello visuals that inspire and delight.
Modern, simple website
Accessible technology makes updating easy and navigating even easier, allowing users to spend more time on solutions beyond the button.
