Future forward

The most prominent public health organization in Louisiana was entering a new chapter.

After 20 years, individual program brands and service areas were dwarfing the organization's mission and brand.

Board Member

“They’re doing great work, but plenty of employees want to know what the endgame is.”

Time to refocus messaging to align with a reenergized mission.

Let the digging begin

Sift through acronyms, programs, and partners. Lead passionate altruists in robust discussion. Uncover common through-lines.

communications director

“We’ve got to humanize the work.”

Humanity capital

Activate levers and pulleys

Accessible framework. Noble cause. New messaging propels the mission forward.

Victory lap

Fresh breath. Fresh start. Fresh off the presses!

Clear, crisp, and vibrant. 

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