Atlanta Regional Collaborative for Health Improvement

A new concept
for the new South

A young start-up embedded within Georgia’s premier health policy institute had ambitious plans for cross-sector partnerships with the Atlanta establishment. ARCHI needed clear positioning and convincing messaging to establish credibility, align stakeholders, and start a movement.

Atlanta Regional Collaborative for Health Improvement

A new concept for the new South

A young start-up embedded within Georgia’s premier health policy institute had ambitious plans for cross-sector partnerships with the Atlanta establishment. ARCHI needed clear positioning and convincing messaging to establish credibility, align stakeholders, and start a movement.

As public health paradigms were pushing the traditional boundaries beyond the four walls of the doctor’s office, the Atlanta region grappled with the reality that health outcomes lagged behind the billions spent on health care.

ARCHI developed a data-driven model to prove that a bright health and economic future could coexist, but in order to resonate with big business, it had to translate complex public health policy theory into an unfamiliar structure—a plan of action.

Realizing cross-sector collaboration required code switching between purpose and profit, how would they map correlations between workforce productivity and community health goals to champion a mandate that health happens everywhere?

Board member

“We have found ourselves in the incorrect box. The ultra health care box. We have let everyone define us that way.”

Create mutual benefit

Money talks and health matters. Could we translate academic concepts into boardroom priorities with a unifying core concept?

Develop a framework

Upstream health intervention and investment can be a game changer. To challenge the common understanding of health as limited to doctors, diagnosis, and DNA, we needed to share modern thinking in an accessible framework.

Visualize the impact

With so much information to share, how could we exchange long-format reports for visual storytelling to convince the business class that healthy employees drive short- and long-term productivity and profit?

Create mutual benefit

Money talks and health matters. Could we translate academic concepts into boardroom priorities with a unifying core concept?

Develop a framework

Upstream health intervention and investment can be a game changer. To challenge the common understanding of health as limited to doctors, diagnosis, and DNA, we needed to share modern thinking in an accessible framework.

Visualize the impact

With so much information to share, how could we exchange long-format reports for visual storytelling to convince the business class that healthy employees drive short- and long-term productivity and profit?

Silos stood tall between sectors and disparity gaps were growing wider than ever. We needed glue. When claiming (quite overtly) that “our business is your business,” what better symbol than an ampersand (&)? Perfectly glued together, meet: HEALTH&.

A diverse range of stakeholders with varied motivations needed a bold message to rally behind. If Atlanta were to unite human right with economic might, they needed a formula for change: Bottom line. Balanced health. Better beings. From there, a robust communications platform was developed to illustrate the complexity of the modern health context and ARCHI’s role to improve it.

Executive director