Louisiana Public Health Institute
Next-gen
public health
The most prominent public health organization in Louisiana had become fragmented in operation and disconnected in mission. LPHI needed to revisit its core purpose and develop a future-forward strategy to align passionate teams, restore sector relevance, and move impact needles.
Louisiana Public Health Institute
Next-gen public health
The most prominent public health organization in Louisiana had become fragmented in operation and disconnected in mission. LPHI needed to revisit its core purpose and develop a future-forward strategy to align passionate teams, restore sector relevance, and move impact needles.
New Orleans stood to benefit from a huge influx of post-Katrina and Big Tobacco dollars.
Yet, after 20 years of disparate federal and foundation funding, LPHI faced a patchwork of individual programs that had muddled the organization’s mission, diluted the brand, and challenged cohesive impact.
Operating at the heart of public health disparities and decline, could they reorganize and deliver on the promise of creating a “culture of health”?
Board member
“They’re doing great work, but plenty of employees want to know what the endgame is.”
Analyze the gap
After sifting through acronyms, programs, and partners to find purpose, we asked: illustrate your status quo and your future aspiration. Might visualizing hopes and fears provide clues?
Plot a position
We found a crowd of passionate altruists in the public health ecosystem. With such competition, where could we plant a flag to re-launch an authentic mission?
Organize a story
Messages for everyone became messages for no one. As program-specific requirements dominated (and splintered) the narrative, was it possible to create a universal messaging framework to reflect clear organizational priorities?
Curate the content
A strong mission is a unified one. With so many missions in motion, how could we level organizational silos to design a digital experience to tell a story?
Analyze the gap
After sifting through acronyms, programs, and partners to find purpose, we asked: illustrate your status quo and your future aspiration. Might visualizing hopes and fears provide clues?
Plot a position
We found a crowd of passionate altruists in the public health ecosystem. With such competition, where could we plant a flag to re-launch an authentic mission?
Organize a story
Messages for everyone became messages for no one. As program-specific requirements dominated (and splintered) the narrative, was it possible to create a universal messaging framework to reflect clear organizational priorities?
Curate the content
A strong mission is a unified one. With so many missions in motion, how could we level organizational silos to design a digital experience to tell a story?
In a region consistently ranked at the bottom of health outcomes, we needed everyone to go all in. We needed a rallying cry to carry the mission. Every public health advocate could get behind Humanity Capital.
The new brand, communications, and digital platforms organized a promise into a human story with rigor and energy. Fragmentation be gone! The team was realigned and re-energized, and LPHI was Aligning Action for Health.
Communication director
“We’ve got to humanize the work.”
Impact
Proven impact
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